MY ROLE

Product Designer

TEAM

1 Product Designer, 1 Product Manager,

4 Developers

Introduction

The online makeup industry in India is booming, with convenience, variety, and influencer-led trends pulling people in. Yet, offline stores still dominate because online shopping lacks one critical element: confidence.

Shade mismatches, poor product visualization, and a lack of relatability often push users back to physical stores.

This gap is what we set out to explore.

Understanding the User

We spoke with 30 women aged 18-35 who actively use makeup - a mix of students, working professionals, makeup enthusiasts, and casual buyers. Our goal was to uncover:

• How do they shop for makeup online today?
• Where does the online experience fall short compared to in-store?
• What builds or breaks their confidence in making a purchase?

Key Insights From Research:

• Shade mismatch breaks trust
• Confidence comes from relatability
• Shopping behaviors vary widely